Hi! We’re happy to introduce Juo to you. This doc describes our team and the product we build.

Juo is a seed-stage tech startup. We build subscription and recurring payment enablement for direct to consumer ecommerce.

Our goal ****is to support the next generation of merchants by making ecommerce subscriptions flexible and effective in generating recurring revenue, and easy to use for subscribing customers.

What’s Juo

In <50 characters:

Juo is a subscription {enablement/stack/builder/toolkit} for modern ecommerce.

Descriptive:

Juo is an app that allows ecommerce businesses (especially DTC) to build, launch, manage, and scale their subscription offering (subscriptions, subscription boxes, memberships). Juo integrates with merchant’s ecommerce platform (like Shopify or Woo) enhancing its basic functionality with new, subscription-related features. We charge merchants a flat monthly fee for using the platform, plus a fee for each transaction (including renewals) their subscribers make.

Why this, why now:

Today, basically every ecommerce can add some form of subscription to its offering. And yet, ecommerce platforms don’t give merchants sufficient tools to offer subscriptions.

The ecom subscription market is growing rapidly, so business-wise it’s a huge opportunity.

Additionally, we like the subscription model because it's fair. It requires merchants to provide high-quality products that people want to use repeatedly, and at the same time, it allows customers to repay for this with their loyalty.